Google Ads Advantages
Acquire new customers
Qualified clicks
Targeted positioning
Immediate visibility
Localized advertising
Budget flexibility
Boost sales
Drive Traffic and Conversions
What Is Google Ads?
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display advertisements, product listings, service offerings, video content and generate mobile application installs within the Google ad network to web users.
How Does It Work?
Advertisers bid on certain keywords to have their clickable ads appear in Google's search results. Google allows you to display your ads at the top or bottom of search results pages, or on other websites that are part of the Google Display Network, precisely when potential customers search for your products and services. This is triggered by the keywords selected in Google Ads campaign.
It works through a bidding system where advertisers bid on specific keywords relevant to their business. When users search for these keywords on Google or visit websites within the Google Display Network, the ads of the highest bidders are displayed.
More Clicks. More Customers. More Sales.
Pay-per-Click Marketing
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay for actual success: So only when someone clicks on your ad and is redirected by your website. The effectiveness of Google Ads campaigns depends on various factors, including bid amount, ad relevance, landing page quality and overall campaign performance.
You have the flexibility to set a daily budget for each of your campaigns, ensuring that you remain in full control of your advertising costs. This allows you to allocate your budget strategically, adjusting it as needed to optimize your campaign performance and achieve your advertising goals.
You have the capability to target your ads to specific geographic regions and time frames, enabling you to reach potential customers who are most likely to be interested in your products or services within your targeted area. This targeted approach ensures that your advertising efforts are more effective and efficient, ultimately maximizing your return on investment.
It is ideal to combine Google Ads and search engine optimization (SEO) to benefit from their resulting synergy. By leveraging the strengths of both strategies, you can increase your website's visibility, attract more qualified traffic and improve overall conversion rates. This synergistic approach allows you to capture the attention of potential customers at different stages of their buying journey, ensuring a comprehensive and effective online marketing strategy.
Professional Support
Whether you're just starting out and need help setting up your account or you're looking to optimize existing campaigns for better performance, our team of experts is here to help. We will be pleased to assist you with the setup, optimization and support of your Google Ads campaigns.
Contact us to request a quote.