Navigate the Digital Jungle with Confidence
Essential Terminology for the Digital World
web design
graphic design
online marketing
server tech
Two Factor Authentication (2FA) is a security process that requires users to provide two forms of identification before accessing an account. This typically combines something the user knows, like a password, and something the user has, like a mobile device or authentication app, enhancing account protection.
A 301 redirect is a permanent redirection from one URL to another, typically used when a page has been moved or its address has changed. It helps preserve SEO value by forwarding users and search engines to the correct new location.
A 404 page is a web page that appears when a user tries to access a URL that doesn’t exist or can’t be found on the website. It typically informs users that the page is missing and may offer navigation options to help them find other content on the site.
A/B testing, also known as split testing, is a method used to compare two versions of a webpage, advertisement, or digital element to determine which one performs better. By presenting different versions to separate audience segments, it enables data-driven decisions that enhance user experience and improve conversion rates.
"Above the fold" refers to the portion of a webpage that is visible without scrolling, typically the top section that users first see when landing on a site. It is crucial for capturing attention and ensuring that key information is immediately accessible to visitors.
Accessibility means that content, services and interactions on a website are accessible to all people, regardless of their abilities, technical skills or the devices they use. It aims to remove digital barriers and provide an inclusive experience for every user.
Learn more in our blog post: Web Accessibility Matters
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through their marketing efforts. Affiliates promote products or services through unique links, earning commissions based on the results they generate, such as clicks, leads or sales.
After Effects is a motion graphics and visual effects software developed by Adobe, used for creating animations, special effects, and compositing. It is widely used in film, television and online media to add dynamic elements and stunning visual effects to videos.
Alt text is a description added to images that helps screen readers interpret images for visually impaired users and provides context for search engines. It ensures accessibility by allowing all users to understand the content of images, while also improving SEO by offering search engines more information about the image's purpose or content.
AMP (Accelerated Mobile Pages) is an open-source framework developed by Google to create fast-loading web pages, especially on mobile devices. It simplifies HTML and restricts the use of JavaScript to ensure quicker performance and better user experience.
An API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate with each other. It enables data exchange between systems, allowing features like payment gateways, social media integrations and third-party services to be incorporated into websites and apps.
ARIA (Accessible Rich Internet Applications), also known as WAI-ARIA, is a set of attributes added to HTML to make web content more accessible, especially for users who rely on screen readers. It helps screen readers interpret complex interfaces by providing additional information about elements, roles and states, thereby improving the overall user experience for people with disabilities.
B2B (Business-to-Business) refers to transactions or services conducted between two businesses, rather than between a business and individual consumers. In B2B, companies provide products or services that cater to the needs of other businesses, such as software, raw materials or professional services.
B2C (Business-to-Consumer) is a business model where companies offer products or services directly to individual consumers. This model is commonly used in retail, e-commerce and direct marketing.
The backend is the code that runs on a server and defines how a website or application functions behind the scenes. It handles tasks like managing databases, processing requests and delivering content to the frontend.
A backlink is a link from one website that points to another, acting like a vote of confidence for the linked content. Search engines use backlinks to help determine a site's credibility and ranking in search results.
A backup is a copy of data, files or an entire website (including its database) that is stored separately to protect against loss, damage or errors. It enables quick restoration in case of issues like hacking, system failures or accidental deletions.
BFSG stands for the Barrier-Free Accessibility Enhancement Act, a German law aimed at improving the accessibility of products and services in both private and public sectors. It implements the European Accessibility Act (EAA) in Germany.
Blackhat SEO refers to unethical techniques used to manipulate search engine rankings while violating search engine guidelines. Methods such as keyword stuffing, cloaking and purchasing backlinks may offer short-term results but often lead to penalties or removal from search listings.
A blog is a regularly updated section of a website where articles, news or personal insights are published in reverse chronological order. It’s often used to share ideas, provide information or engage with an audience on specific topics.
Check out our blog page: move2media blog
Bootstrap is the world’s most popular mobile-first and responsive CSS framework, designed to help developers build modern, visually consistent websites and applications. It includes HTML, CSS and JavaScript-based components and functions commonly used in web design.
Bounce rate refers to the percentage of website visitors who leave after viewing only one page, without taking any further action like clicking a link or navigating to another page. A high bounce rate can indicate that visitors aren’t finding what they’re looking for or that the page isn't engaging enough to encourage interaction.
Brand identity refers to the visual elements of a brand such as its logo, color palette, typography and design style. These components work together to communicate the brand’s values and make it easily recognizable to the audience.
Watch our brand identity explainer video: Fundamentals of visual communication
A breadcrumb is a navigational element displayed on a webpage that shows users their current location within a website’s hierarchy. It typically appears as a trail of links, helping users understand the structure of the site and easily navigate back to previous pages or sections.
A browser or web browser, is a software program that lets users access, navigate and interact with websites on the internet. It displays web content by interpreting code from servers, making online information usable and visual.
A bug is an error or flaw in software that causes it to behave in unexpected ways, often leading to incorrect results or malfunctions. It typically requires debugging or updates to correct the issue and restore normal function.
Caching is the process of storing frequently accessed data in a temporary storage location to reduce the time it takes to retrieve that data, for example, from a database. It speeds up slow webpages by storing commonly used information, enhancing user experience and reducing server load.
CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a security measure used to distinguish between human users and automated bots. It helps protect websites from spam, abuse, and fraudulent activity by requiring users to complete a task that’s easy for humans but difficult for machines.
A CDN (Content Delivery Network) is a network of servers distributed across different locations that deliver website content to users from the server nearest to them. By using a CDN, websites can improve performance, handle more traffic and serve content like images/videos more efficiently.
Corporate identity (CI) is the visual and conceptual representation of a company’s brand, including elements like logos, colors, typography and messaging. It helps create a consistent image across all platforms, reinforcing brand recognition and trust with customers.
Watch our corporate identity explainer video: Fundamentals of visual communication
Cloud computing is the delivery of computing services—like storage, servers, databases and software—over the internet instead of using local servers or personal devices. It allows users to access and scale resources on-demand, paying only for what they use.
A CMS (Content Management System) is software that allows users to create, manage and modify digital content on websites without needing advanced technical skills. It provides an easy interface to organize, edit and publish content, making website management accessible to non-technical users.
Read our CMS page: CMS: Become self-sufficient and flexible
CMYK is a color mode used in traditional printing, standing for Cyan, Magenta, Yellow, and Key (black). These four ink colors are combined in varying amounts to produce the full spectrum of printed colors.
Compression is the process of reducing the size of files, such as images or videos, to optimize website speed and performance without sacrificing quality. It helps decrease loading times and improve user experience.
Content marketing is a strategic approach focused on creating, publishing, and distributing valuable content to attract and engage a target audience. Its goal is to drive traffic, build brand awareness and foster customer relationships through informative, entertaining or educational materials.
Watch our content marketing explainer video: What is content marketing?
Conversion in digital marketing refers to the process of turning a website visitor or user into a customer, lead or someone who completes a desired action, such as making a purchase, submitting an inquiry or subscribing to a newsletter. It measures the effectiveness of your website in driving meaningful engagement and achieving business goals.
Cookies are tiny text files stored on your device when you visit a website, allowing the site to check for them on future visits. They help the site do things like remember your login, track visits and personalize your experience.
Copywriting is the art of writing persuasive and engaging content designed to encourage a specific action, such as making a purchase or signing up for a service. It is commonly used in advertising, marketing materials, websites and other digital platforms to effectively communicate messages to the target audience.
CPC (Cost-per-Click) refers to the amount you pay each time someone clicks on one of your ads or links in a paid advertising campaign. It’s a key metric in paid search advertising, helping advertisers measure the cost-effectiveness of their campaigns.
A crawler, also known as a web spider or bot, is a type of automated software used by search engines to scan and index the content of websites. Crawlers visit web pages, collect information and follow links to other pages, ensuring that search engines can understand and rank website content.
CSS (Cascading Style Sheets) is a language used to style the appearance of HTML elements on a webpage. It controls layout, colors, fonts, spacing and responsiveness—helping websites look polished and consistent across devices.
A Call to Action (CTA) is a statement or prompt designed to encourage users to take a specific action, such as clicking a button, filling out a form or making a purchase. It’s a crucial element in guiding users toward conversion goals and driving engagement on a website or in marketing materials.
A dashboard is a user interface that provides an overview of key information, controls and functions in a central location. It’s often used in applications or websites to display important data and allow users to manage settings, track performance or navigate through different features.
A database is an organized collection of data that allows for easy access, retrieval and manipulation. It is commonly used to store information such as user details, transactions and content, often working with backend technologies like PHP to deliver dynamic content on websites.
Debugging is the process of identifying, analyzing and fixing errors or bugs in software code. It is a critical step in software development to ensure programs run correctly and efficiently.
A demo is a preview or interactive presentation of a website, product or software. It’s commonly used to highlight design, features and user experience — giving potential clients a chance to explore how the site works and feels before it launches.
DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) to shorten the development lifecycle and deliver high-quality software continuously. It emphasizes collaboration, automation and continuous integration and delivery (CI/CD) to improve efficiency and reliability.
DNS (Domain Name System) is a system that translates human-readable domain names, like move2media.com, into IP addresses that computers can understand. It acts like a phonebook for the internet, directing users to the correct server when they enter a web address in their browser.
A domain is the unique web address that people type into their browser to visit your website (like move2media.com). It acts as your site’s online identity, making it easier for users to find and remember you instead of using a numerical IP address.
DPI (Dots Per Inch) is a measurement used to determine the resolution of printed images or the density of dots that can be printed in one inch of space. In web design and digital images, DPI often refers to the resolution of an image when it’s intended for printing. A higher DPI means more dots per inch, resulting in finer detail and a higher-quality print. A common DPI for high-quality prints is 300 DPI, while web images typically use 72 or 96 DPI for good quality on screens.
Dropshipping is a retail model where the seller doesn’t keep products in stock but forwards customer orders to a supplier, who ships them directly to the buyer. This approach eliminates the need for inventory management and upfront investment, making it ideal for starting an online store with minimal risk.
Duplicate content refers to identical content appearing on two different pages of a website or across multiple websites. In this case, search engines typically treat the first indexed version as the original, which may lead to the second version being disregarded, affecting search rankings and SEO performance.
The European Accessibility Act (EAA) is an EU directive aimed at improving the accessibility of both products and services across Europe. Its goal is to make everyday digital and physical goods more accessible to people with disabilities, supporting their full inclusion and participation in society.
E-commerce is the buying and selling of products or services over the internet. It allows businesses to reach customers online, manage transactions digitally and operate without the need for a physical storefront.
Watch our explainer video: Discover proven e-commerce strategies
Email marketing is the practice of sending targeted messages to a group of people via email to promote products, services or brand awareness. It’s a cost-effective way to nurture customer relationships, drive engagement and encourage conversions.
Watch our explainer video: Why email marketing still works
Encryption is the process of converting data into a secure format that can only be read by someone with the correct decryption key. It is used to protect sensitive information, such as passwords or credit card details, from unauthorized access during transmission or storage. SSL is a widely used protocol that encrypts data, resulting in "HTTPS" in the URL to ensure a secure connection.
Facebook Pixel is a tracking code added to your website that allows you to monitor visitor behavior, retarget users and optimize your Facebook ad campaigns. It helps you make data-driven decisions to improve conversions and ad performance.
A favicon is a small but powerful branding element that appears in the browser tab next to your website's title, helping users instantly recognize and differentiate your site among many open tabs. Though tiny, it adds a professional touch and strengthens your online presence.
A firewall is a security system that monitors and controls incoming and outgoing network traffic based on predetermined security rules. It acts as a barrier between a trusted internal network and untrusted external networks, such as the internet, to protect against unauthorized access and cyber threats.
A footer is the section at the bottom of a webpage that typically contains important links, contact information, copyright notices and sometimes social media icons. It helps users navigate to key pages and find essential details easily.
A framework is a pre-built structure or set of tools and libraries that provides a foundation for developing software applications. It helps developers save time by offering reusable components and standardized practices, ensuring faster and more efficient development.
Frontend refers to the part of a website or application that users see and interact with directly—like buttons, text, images and layout. It's built using technologies like HTML, CSS and JavaScript to create a smooth and responsive user experience.
FTP (File Transfer Protocol) is a standard method used to transfer and manage files between your computer and your web hosting server. It allows you to easily upload, download and organize files for your website.
Geotargeting is a online marketing strategy that delivers content or advertisements to users based on their geographic location, such as country, city, or even ZIP code. It helps businesses offer more relevant and personalized experiences, increasing engagement and conversion rates.
GDPR (General Data Protection Regulation) is a data privacy law in the EU that sets strict rules on how personal data is collected, stored, and used. It gives individuals more control over their data and requires businesses to be transparent—directly asking for permission for certain activities when capturing user data.
GIF (Graphics Interchange Format) is an image format that supports animation and uses lossless compression. While limited to 256 colors, it's commonly used for short animations, icons and simple graphics with transparency.
Google Analytics is a web analytics service provided by Google that tracks and reports website traffic and user behavior. It offers insights into how users interact with your site, helping businesses make data-driven decisions to improve user experience, optimize marketing efforts and measure conversions.
Google Ads is an online advertising platform by Google that allows businesses to display ads on Google's search results, YouTube and partner websites. It uses a pay-per-click (PPC) model, where advertisers bid on keywords to reach their target audience.
Watch our explainer video: Google's online advertising platform
Google AdSense is a program that allows website owners to earn money by displaying ads on their sites. It automatically shows relevant ads based on site content and visitors, and pays you when users view or click the ads.
Google Business (formerly known as Google My Business) is a free tool that helps businesses increase their visibility on Google Search and Google Maps. Businesses can add information like location, contact details, working hours, customer reviews and photos to make it easier for customers to find them.
Google Search Console is a free tool by Google that enables website owners to monitor and troubleshoot their site's performance in search results. It provides valuable insights into indexing issues, keyword performance and search traffic, empowering users to optimize their website for better visibility and user engagement.
Google Tag Manager is a free tool from Google that allows you to manage and deploy marketing and analytics tags on your website without modifying the code manually. It simplifies the process of tracking user behavior, running ads and gathering data by centralizing all your tags in one easy-to-use interface.
A GUI (Graphical User Interface) is a visual interface that allows users to interact with software and websites through elements like buttons, icons and menus instead of text commands. It makes digital tools easier to use by providing a user-friendly way to navigate and control applications.
The header is the top section of a webpage, typically containing the logo, main navigation, and essential info. It helps users identify the site and access key areas quickly.
The hero is the prominent section at the top of a webpage, often featuring a large image or video, headline and call-to-action. It is designed to grab attention and convey the main message or value proposition immediately.
A HEX color code is a six-digit number used in HTML and CSS to represent specific colors. It combines red, green, and blue (RGB) values in a hexadecimal format, starting with a "#", such as #3498db.
High Availability (HA) refers to a system or service designed to be continuously operational with minimal downtime, often achieved through redundant hardware, network connections and failover processes. It ensures that websites, applications or services remain accessible and functional even in the event of hardware failures or other disruptions.
The homepage is the main page of a website, serving as the entry point when visitors type the domain name without specifying a particular page. It typically presents key content, navigation links and serves as an introduction to the website’s offerings.
Hosting is a service that provides the storage and technology needed to make a website accessible on the internet. With thousands of hosting providers available, plans and pricing can vary widely depending on features and performance needs.
HTML (HyperText Markup Language) is the standard language used to structure content on the web. It defines elements like headings, paragraphs, links and images, forming the foundation of every webpage.
HTTP (HyperText Transfer Protocol) is the protocol used for transferring data over the web, allowing browsers to request and receive content from websites. HTTPS (HyperText Transfer Protocol Secure) is the secure version of HTTP, using encryption (SSL/TLS) to protect data exchanged between the user and the website, ensuring privacy and security.
An icon is a small graphical representation used to symbolize actions, features or concepts on a website. It helps users quickly identify and interact with different elements, enhancing navigation and the overall user experience.
Illustrator is a vector graphics software developed by Adobe, widely used for creating logos, illustrations, and scalable designs. It allows users to create high-quality, resolution-independent artwork, making it ideal for both print and digital media.
Impressions refer to the number of times a piece of content, such as an ad, social media post or webpage, is displayed to a user. It’s a key metric in online marketing that indicates the potential reach of a campaign, but it doesn’t necessarily mean the content was interacted with.
Inbound marketing is a strategy focused on attracting customers by offering helpful, relevant content and experiences. Instead of pushing ads, it engages people through channels like blogs and social media to build trust and drive conversions.
Watch our inbound marketing explainer video: What is inbound marketing?
An infographic is a visual representation of information, data, or knowledge, designed to present complex ideas in an easily digestible format. By combining graphics, charts and text, infographics make it easier for audiences to understand and retain information quickly.
An IP address (Internet Protocol address) is a unique numerical label assigned to each device connected to a network, allowing it to send and receive data. It acts as the device's identifier on the internet or local network, ensuring that data reaches the correct destination.
JavaScript is the code that manipulates items on a webpage, making it interactive and responsive to user actions. It enables features like dropdown menus, sliders and dynamic content updates—enhancing how users experience a site beyond static content.
JPG (or JPEG) is a widely used image format that uses lossy compression to reduce file size, making it ideal for photographs and detailed visuals. While it balances quality and size well, repeated edits and saves can degrade image quality over time.
jQuery is a fast, lightweight JavaScript library that simplifies tasks like HTML document manipulation, event handling, animation and AJAX interactions, making it easier to build dynamic and interactive websites.
Keywords are specific words or phrases that users type into search engines when looking for information. They help search engines understand the content of a page and are essential for matching your website with relevant search queries. They play an important role in SEO (Search Engine Optimization) strategies for websites.
KPI (Key Performance Indicator) is a measurable value used to evaluate the effectiveness of a specific goal or process. In web analytics, KPIs track visitor actions such as clicks, sign ups or purchases to help optimize digital marketing and improve site performance.
A landing page is a standalone webpage created for a specific purpose, typically as part of a marketing campaign, to guide visitors toward a single action such as signing up or making a purchase.
Lazy Load is a design pattern that delays loading noncritical resources such as images or videos until they are needed, typically when they appear in the user's viewport. This approach improves initial page load speed, reduces bandwidth consumption and enhances overall website performance.
A lead is a potential customer or client who has shown interest in a product or service. In marketing, capturing leads is a key step in generating sales and growing business opportunities.
A lightbox is an element that opens on top of a webpage, typically darkening the background with a transparent grey or black overlay, while a panel on top displays content such as images, videos or forms. It allows users to view additional content without leaving the current page, providing a more focused and immersive experience.
Load balancing is the process of distributing incoming network traffic or requests across multiple servers to ensure no single server is overwhelmed. This improves performance, enhances reliability and ensures high availability by preventing any one server from becoming a bottleneck or point of failure.
Local business marketing is the process of promoting products or services to customers within a specific geographic area. It focuses on reaching nearby audiences through tactics like local SEO, community events, social media and online business listings.
Watch our explainer video: Local business marketing explained
Monitoring refers to the continuous observation and tracking of systems, networks or websites to ensure they are functioning correctly. It helps detect performance issues, downtime, security threats or unusual behavior in real time, allowing for quicker responses and improved reliability.
Meta tags are pieces of HTML code that provide information about a webpage to search engines and browsers. The title tag defines the page’s name shown in browser tabs and search results, while the meta description offers a brief summary of the page content to encourage clicks from users.
Navigation is the system that enables users to explore and interact with various sections and pages of a website. It typically includes menus, links and buttons that guide users, helping them locate information quickly and easily. Effective navigation is intuitive, well-organized and responsive, ensuring a seamless user experience and helping visitors achieve their goals efficiently.
A newsletter is a regularly distributed email sent to subscribers that shares updates, news, promotions or content from a business. It helps maintain engagement with your audience, build relationships and drive traffic or conversions through valuable and relevant information.
Off-page SEO refers to all optimization efforts made outside of your website to improve its search engine rankings. This includes building backlinks, increasing brand mentions, gaining trust through reviews and promoting content on social media or other platforms.
On-page SEO involves optimizing elements within your website to improve its visibility in search engine results. This includes refining content, using keywords effectively, structuring headers, enhancing meta tags, optimizing images and building internal links.
Online marketing is the strategy of promoting products or services through digital channels such as search engines, social media, email and websites. It allows businesses to reach targeted audiences, build brand awareness and drive sales in a measurable way.
Watch our online marketing explainer video: How to grow your business online
Open Source refers to software whose source code is freely available for anyone to view, modify, and distribute. It promotes collaboration and transparency, allowing developers around the world to improve and adapt the software to their needs.
Opt-in is the process where a user actively gives consent to receive communications, such as newsletters or promotional messages. This approach ensures compliance with privacy laws and builds trust by confirming that the user genuinely wants to be contacted.
Opt-out is a process that allows individuals to decline or unsubscribe from receiving communications, such as marketing emails or notifications.
Organic search refers to search engine results that are earned through relevance and quality rather than paid advertising. These natural listings are achieved through effective SEO and are often viewed as more trustworthy by users, typically generating higher click-through rates.
An Operating System (OS) is the software that manages a computer’s hardware and software resources, providing a platform for applications to run. It handles tasks like memory management, file handling and device control to ensure the system operates smoothly. For example, Apple devices run on iOS, whereas PCs typically run on Windows and many servers and desktops use Linux as their operating system.
PageSpeed refers to the time it takes for a web page to load and become fully interactive. It’s a crucial factor for user experience and SEO, as faster loading times lead to better engagement, lower bounce rates and improved search engine rankings.
Page views represent the number of times a specific webpage is loaded or reloaded by users. This metric helps track how often content is accessed and is commonly used in website analytics to measure user engagement.
A payment gateway is a service that connects an eCommerce platform to financial institutions, enabling online transactions for goods or services. It securely handles transactions by encrypting sensitive information like credit card details and connecting to financial institutions to authorize payments, enabling smooth and secure online purchases.
A permalink is a permanent URL link to a specific webpage or post on a website. It is designed to remain unchanged over time, providing a stable reference that can be easily shared or bookmarked.
A PDF (Portable Document Format) is a file format developed by Adobe that allows documents to be viewed and printed consistently across different devices and platforms. It preserves fonts, images and layout regardless of the software or hardware used, making it ideal for sharing documents that need to retain their original formatting.
Photoshop is a powerful image editing software developed by Adobe, widely used for graphic design, photo manipulation, and digital art creation. It offers a wide range of tools and features for enhancing and modifying images, making it a standard in the creative industry.
PHP is a server-side scripting language that generates webpages and delivers them to your browser when you visit a website. It powers around 80% of all websites, enabling features like forms, logins and content management systems.
A plugin (also known as an add-on or extension) is a software component that enhances a website, browser or application by adding new features or capabilities. It allows you to extend functionality without modifying the core system.
PNG (Portable Network Graphics) is a popular image format that uses lossless compression, preserving image quality without losing data. It supports transparency, making it ideal for logos, icons and images that need a clear or semi-transparent background.
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. It’s commonly used in search engines and social media to drive targeted traffic to websites and generate leads or sales.
Watch our explainer video: What is PPC marketing?
Production is the live environment where your website or application is accessible to users. It is the final stage where all tested features and updates are deployed for real-world use.
A QR code (Quick Response code) is a type of scannable barcode that stores information—such as a website URL, contact details, or text—that can be quickly accessed using a smartphone or QR scanner.
Remarketing (or retargeting) is a digital advertising strategy that shows ads to users who have previously visited your website or interacted with your content. It helps re-engage potential customers and encourages them to return and complete a desired action, like making a purchase.
See how it works in our explainer video: Curious about remarketing?
Responsive design is an approach to web design that ensures a website looks and works well on all devices, from phones to desktops. It adapts layout, images, and functionality based on the screen size and resolution.
Check out our explainer video: What is responsive design?
Resolution in web design refers to the clarity and detail of images or displays. It is determined by the number of pixels within a defined area, with more pixels creating sharper and more detailed visuals. Images and screen displays consist of millions of pixels, each displaying a specific color.
RGB is a color model used for digital screens and devices, based on the primary colors Red, Green and Blue. These colors are combined in different intensities to display a wide range of colors on monitors, TVs and other electronic displays.
Rich Snippets are enhanced Google listings that extract valuable details from your website's schema markup. Rich Snippets showcase elements like product prices, availability, user reviews and knowledge panels. This helps your content stand out, increasing visibility and boosting user engagement.
ROI (Return on Investment) is a key metric in online marketing that measures how much return you get from your spending. It helps you evaluate the efficiency of your campaigns by comparing the revenue earned to the budget invested.
RSS (Really Simple Syndication) is a technology that enables publishers to automatically distribute their latest content. By maintaining an RSS feed in XML format, publishers share updates about new articles, blogs or news from their site. Users can access these updates through an RSS reader, which consolidates content from various sources, offering a convenient way to stay up-to-date without visiting each website individually.
Schema markup is a powerful tool that enhances how search engines interpret your website and boosts accessibility. By adding microdata to your pages, it provides extra context about your content, helping search engines understand what your page is about. Google often leverages this information to create rich snippets and knowledge panels, improving visibility and engagement.
A screen reader is an assistive technology used by blind or partially sighted individuals to help with using computers and browsing the internet. Accessibility in web design ensures websites are compatible with screen readers, allowing users to navigate by converting text into speech.
SCSS (Sassy CSS) is a more advanced syntax of the CSS preprocessor Sass, which extends standard CSS with features like variables, nesting, mixins and functions. It helps developers write cleaner, more organized and reusable styles, making large stylesheets easier to manage.
SEM (Search Engine Marketing) is the strategy of using paid advertising on search engines to increase a website’s visibility in search results. It typically involves pay-per-click (PPC) ads alongside search engine optimization (SEO) efforts to drive targeted traffic and improve overall search engine rankings.
SERP (Search Engine Results Page) refers to the page displayed by a search engine in response to a user's query. It includes a list of results, such as organic listings, ads, images, videos and other relevant content, depending on the search intent. SERPs are crucial for SEO, as the visibility of a website on these pages significantly impacts its traffic.
A server is essentially a computer—often located in a data center—that stores your website’s files and runs the software needed to make it work online. To have a website, you’ll need a server to host it, either by using your own or relying on a hosting provider.
SEO stands for search engine optimization, which refers to the process of improving a website’s visibility in search engine results. It helps websites rank higher and attract more visitors.
Watch our explainer video: SEO Basics
Shell scripting is the practice of writing scripts using a Unix/Linux shell (like Bash) to automate tasks. It enables users to control system operations, execute commands in sequence, and create powerful workflows with loops, conditionals and variables.
A sitemap is a diagrammatic representation of all the sections and pages within a website, showing where each page exists within the website and how the navigation structure is organized. It helps both search engines and users understand the website's structure, making it easier for content to be discovered and indexed.
Social media marketing involves using platforms like Instagram, Facebook, LinkedIn and X to promote products, services or brands. It helps businesses build relationships with their audience, increase visibility and drive engagement through targeted content and advertising.
Watch our explainer video: New to social media marketing?
SQL (Structured Query Language) is a programming language designed to manage and retrieve data from databases. It allows users to insert, retrieve, update and delete data, as well as define and control database structures.
SSL (Secure Sockets Layer) is a security protocol that encrypts data transmitted between a user's browser and a website, ensuring that sensitive information, like passwords and credit card details, is kept private. It is commonly recognized by the "HTTPS" in a website's URL, indicating a secure connection.
Staging is a pre-production environment where you can test changes to your website before publishing them live. It ensures that everything works correctly without affecting the live site or user experience.
Storage refers to the technology or space used to store data and files, whether on physical devices like hard drives or cloud-based storage solutions. It enables access to digital information when needed, supporting the functionality of websites, apps and software.
A subdomain is a separate section of a website that exists under the main domain name, often used to organize or separate content. For example, in ticket.move2media.com, "ticket" is the subdomain of the main domain move2media.com.
SVG (Scalable Vector Graphics) is a graphics format based on XML used to display crisp, resolution-independent images on the web. Unlike regular image formats, SVGs can scale to any size without losing quality and are ideal for icons, logos and illustrations.
A tag is a keyword or label assigned to content (like blog posts) to help categorize and organize it for easier searching and filtering. Tags make it simpler for users to find related content based on specific topics or themes.
TeamViewer is a powerful remote access software that enables users to securely connect to and control computers or devices from anywhere in the world. It is commonly used for remote support, online collaboration, and seamless file transfer across networks.
A theme is a collection of design elements and templates that define the visual appearance and layout of a website or application. It typically includes colors, fonts, styles and other design elements to create a cohesive and consistent look.
Read details about our custom-made performance wordpress theme: m2m theme
A ticket is a recorded request or issue submitted by a user, often in a customer support or IT system, to track progress and ensure resolution. It helps organize communication between users and service teams by assigning a unique ID and status to each issue.
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A tooltip is a small pop-up box that appears when a user hovers over or focuses on an element, such as an icon or button. It provides brief, helpful information about the element without cluttering the interface.
A tracking code is a small piece of code added to a website or app to collect data on user behavior and interactions. It helps businesses analyze traffic, measure campaign performance and optimize marketing strategies.
Traffic refers to the number of users who visit a website over a period of time. It’s an important metric for understanding how popular a site is and how effectively it attracts visitors.
Typography is the art and technique of arranging text (fonts, size, spacing and line height) to make written content legible, clear and visually appealing. In web and graphic design, good typography enhances readability and sets the tone for the content.
UI (User Interface) refers to everything the user sees and interacts with in a digital product, such as buttons, menus, icons and screens. In web design, this typically means all the visual aspects of a website that the user can see and interact with.
A URL (Uniform Resource Locator) is the full web address used to locate a specific page or resource on the internet, such as https://www.move2media.com/digital-glossary. It includes components like the protocol, domain and path, guiding browsers to the exact content you want to access.
Usability refers to how easily and efficiently users can interact with a website, application or product to achieve their goals. It focuses on ensuring a smooth, intuitive experience that minimizes confusion and maximizes user satisfaction.
UX (User Experience) refers to the experience a user has when accessing and using a website or digital product, focusing on how easy and pleasant it is to interact with. It includes factors like usability, accessibility and how satisfying the overall experience is for the user.
A vector is a type of graphic that uses mathematical formulas to create shapes, lines and colors, allowing it to be resized without losing quality. Unlike raster images, vectors maintain sharpness and clarity at any size, making them ideal for logos, illustrations and digital designs.
Video marketing uses video content to promote products, services or brands online. It’s an effective strategy for capturing attention, building trust and increasing engagement with your audience.
Our explainer video: Online Video – Should you have one or not?
A VPN (Virtual Private Network) is a secure network that encrypts your internet connection to keep information private from outside access. It’s commonly used to protect data on public networks, hide your IP address and access restricted or hidden services securely.
A VPS (Virtual Private Server) is a virtualized server that mimics a dedicated server within a larger physical server. It offers more control, privacy and resources compared to shared hosting, allowing businesses or individuals to run custom applications, websites or services with greater flexibility and isolation from other users on the same physical server.
WCAG (Web Content Accessibility Guidelines) is a set of internationally recognized standards designed to make web content more accessible to people with disabilities. These guidelines help ensure websites are perceivable, operable, understandable and robust for all users, improving usability for everyone.
Web design is the process of creating the visual layout and user interface of a website, focusing on aesthetics and user experience. It involves structuring content, selecting colors, fonts, images and ensuring that the site is functional, accessible and visually appealing to visitors.
Read our web deesign page: Responsive design - One site for every screen!
Web development involves the technical creation and coding of websites, encompassing both frontend (user-facing) and backend (server/database) components. It ensures that websites are functional, interactive and optimized for performance, while working seamlessly with the design.
WebP is a modern image format developed by Google that provides superior compression for images on the web, resulting in smaller file sizes without significant loss of quality. It supports both lossy and lossless compression, as well as transparency and animation.
White label refers to a product or service that is produced by one company but rebranded and sold by another as if it were their own. This allows businesses to offer ready-made solutions under their own brand without investing in development from scratch.
Whitespace, also known as negative space, is the empty area between design elements like text, images, and borders. It enhances readability, directs focus to key content, and creates a harmonious, uncluttered design that improves the overall user experience.
A widget is a small, interactive element embedded in a website or application that performs a specific function—such as displaying a calendar, search bar or contact form. It enhances usability by offering quick access to features or content directly within the interface.
A wireframe is a line-and-box representation of a webpage that serves as a plan for what content and functionality will be present on a given page. It outlines the structure, layout and user interactions, providing a clear guide for the development and design process.
WooCommerce is an open-source eCommerce plugin for WordPress that allows users to create and manage online stores with ease. This free plugin allows businesses to build online shops, manage products, accept payments and organize shipping—all directly within the WordPress platform.
Read our blog post: WooCommerce: A Game-Changer for E-Commerce
WordPress is a versatile, open-source content management system (CMS) that empowers users to build and manage websites or blogs with ease — from personal portfolios to full-scale business sites.
Our blog post: WordPress: The Powerful Platform of Endless Possibilities
WYSIWYG (What You See Is What You Get) is a type of editor that displays content as it will appear once published, including HTML formatting. It's helpful for users without HTML experience to create and edit content easily.
XML (eXtensible Markup Language) is a markup language used to store and transport data in a structured, readable format. It's commonly used in web services and data sharing between systems due to its flexibility and compatibility.
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